MOG: The Hundred Billion Dollar Meme

As the first serious culture coin, MOG marks a new phase in the evolution of tokens. It moves beyond the primitive concept of memecoins and becomes one of the strongest examples of cultural phenomena expressed through financial form.

Not all memes or tokens are created equal. Forever Culture Fund exists because of persistent market inefficiencies, where even sophisticated investors cannot distinguish something like MOG from a manufactured shitcoin trading at a higher market cap.

For the reasons outlined below, we believe MOG will be one of the top-performing assets of the Ethereum supercycle.

-------

The term mog originally emerged on bodybuilding forums around 2019, meaning to outsize or dwarf someone in muscle and definition. It later spread across internet communities and became a staple of zoomer vocabulary, now broadly meaning to completely dominate or outclass someone.

Most crypto memecoins are not actually strong memes, and they wouldn’t survive without the speculative and often fake momentum behind them. MOG is different. It is one of the first tokens to truly harness real-world memetic energy to build an original and lasting brand. The memes are real and constantly evolving, from schizo Hunter Biden edits, to looksmaxxing TikToks, to tech founders mogging the timeline.

The token itself is a tool to bootstrap belief, coordination, and incentive alignment, and whilst this dynamic exists in many memecoins, MOG operates on a higher level. It is supported by one of the strongest creator communities online, who constantly iterate on the brand and its visual symbols. Unsurprisingly, it shares deep crossover with Milady and Remilio users and culture.

While the definition of MOG might predate the token, MOG's most successful attribute has been its ability to constantly adapt. It not only identifies and experiments with new memes but also accelerates and dominates them. It quite literally mogs all other coins. This started with the initial Joycat emojis (visually representing ‘to mog’) and Pit Viper sunglasses, both now synonymous with MOG.

One of the recent examples is the way it captured the mindshare of Silicon Valley & tech founders. Some of the most influential people in tech wore MOG Pit Vipers without even knowing it's a token. MOG understands its moment and embraces risk. This is the essence of MOG/ACC: acceleration in price, in meaning, in meme adoption, and in network spread.

As one Mogger once wrote, “MOG is the first token to truly leverage open-source meme warfare at scale.” In a world of inertia, MOG moves first and fast and is the rare token that can outpace its own narrative. That’s not marketing in the traditional sense, it is something much larger, and you either feel it or you don’t. It's a mog or get mogged world.

Mog has become a brand in its own right, with the core community coordinating and organising more effectively than most centralized teams with eight-figure budgets. MOG is tokenized winning. It's Bitcoin for zoomers. The Red Bull of crypto, the first culture coin, the best cat coin. The list grows longer each week.

For most memes, the purpose of a token is unclear. With Mog, the token becomes a literal manifestation of its definition, to mog. The token is a financial alignment tool that bootstraps growth and accelerates the cultural virus. This same feedback loop is visible in other Forever Culture Fund assets like Milady, where culture feeds the financial vehicle, and the vehicle feeds the culture. This is extremely difficult to achieve in any meaningful way. MOG is a rare asset that does.

When thinking about how an asset can last forever, one must consider its ability to adapt and evolve, and how its community reacts to the core financial incentives that can keep it moving forward over time. Inherently, this view is from the perspective of following trends and narratives - we view MOG as a token that can instead take a leading role in defining cultural momentum. Regardless of the current narrative or meta, we are confident in MOG's ability to achieve virality.

The genie is out of the bottle and there is no chance of putting it back. Whether it's as the top cat coin, the first culture token, a new face of tech accelerationism, or a collective of top crypto-native creators, MOG will last forever.

• First culture token

• Largest cat coin

• Pit Vipers, MOG/ACC, and Joycat are now synonymous with MOG - the brand is only accelerating and growing larger

• Lowest unit bias token on CEXs

• One of the most widely appealing meme viruses

• Significant liquidity for its valuation, with strong adoption in long-tail DeFi

• Strongest community of crypto-native creatives, reproducing the MOG virus on a daily basis

Our position in MOG is also deeply aligned with our long-term conviction in Ethereum. We believe MOG is significantly mispriced at current levels and will be one of the best-performing tokens of the cycle. We are positioned accordingly.

While MOG calls Ethereum home, the community has also demonstrated its ability to establish liquidity across high-activity chains. This is something very few tokens can do without diluting brand coherence. MOG has managed each expansion carefully and professionally.

Alongside its memetic strength, MOG has also been first to onchain use cases that accelerate its financialisation. The most notable example is IMF, which has quickly become the leading long-tail lending market. Its initial rapid growth was driven by close alignment with MOG and the community that supports it. It is also common to see major non-Ethereum brand accounts referencing or promoting MOG, including Solana and major exchanges. That reflects the scale of its memetic strength.

The future belongs to cultural assets that mutate faster than markets can price them. MOG is that asset. A token so alive, it's becoming cultural currency.

The Hundred Billion Dollar Meme.

0xMontBlanc